How long can you go without hearing or reading something about social media? It’s rare that you could even go for an hour without a colleague or friend mentioning an article, photo or video that they saw on social media – be that Twitter, Facebook, Instagram or LinkedIn. So with social media playing such a major role in our day to day lives the answer to the question is a simple one – yes!
Whatever business you operate be it a restaurant, pub, hair salon or estate agent; if you run a public facing business you need to be actively engaging on social media. Posting regular updates across each of the major social media platforms allows your customers, both existing and potential to see what you’re business is doing and what you can offer them. If done right, your social media will in effect take what was once a billboard advertisement and turn it in to a conversation.
However large or small your business is, it is a brand. The use of social media is a powerful tool to not only build your brand but also expand your content’s reach. As you build your social media presence your followers who enjoy viewing your content will “like” and share it, making your content viewable to their followers.
Potential customers look first and foremost to social media for their friends recommendations of a particular product and will rely highly on their views. In fact 67% of consumers in the UK have indicated that they are more likely to purchase a product based on a recommendation from a friend.
Social media, Facebook particularly allows customers to leave reviews or testimonials about a company or product on the companies page. These are a highly powerful tool to reach new customers and the more positive reviews you have, the more trust you build!
Having a strong social media presence will help you increase the amount of traffic that your website receives as search engines such as Google see that being spoken about on social media is a positive signal that your brand is popular and contains content that is worth sharing. This helps the likes of Google & Yahoo to regard your website as being more authoritative and in turn assists your pages rank higher in search engine searches of your product.
With over 20 years experience in fast-paced and often challenging marketing environments, Dan has established himself as a highly successful digital marketer specialising in social media marketing and brand engagement. He is a creative and ambitious individual having proven his ability to both develop and execute marketing strategies within the UK, Europe and the USA producing tangible results. Learn more