What purpose does social media serve to your client base?
There are many reasons why people use social media, but as a general rule of thumb these include entertainment, education or inspiration. Your customers won’t expect your business to be on social media without the intention to sell products but if that’s all you’re doing, you’re missing a trick. Customers will be reluctant to follow you or will quickly get bored if they feel that all you are doing is showing them sales posts. Think about your customers and what they want to talk about What problems are they facing? Find a way to reach your target market by talking about these things. Don’t be too serious or corporate in the way you speak this rarely engages social media users.
Are you posting when your audience is active?
It’s well known that recent changes to social media algorithms will impact when your audience see your posts, it’s important to think about when your customers will be active. Ensure that your posts are delivered on the days and times when your customers are most likely to be there.
The frequency with which you post is important too. Platform algorithms have changed the way in which posts are delivered and long gone are the days where every post is delivered to every follower. It is for this reason that your posts are kept consistent and regularly updated. Our service ensures that the correct number of posts are curated for maximum impact but also to ensure that the page is not flagged up as spamming platforms.
Measure, audit, repeat
As little as 30 minutes a week is all it takes to see what’s working and more importantly what’s not. If you know what kind of content is engaging your audience the most, you should probably post more of the same. As part of your package with us you will receive a quarterly report detailing the reach, locations, targeted audience as well as geographical data to ensure we are targeting the correct people for your business.
