Not Having A Social Media Presence is Harming Your Business

By Dan Adams | Uncategorized

In 2019 its difficult to comprehend that some businesses still don’t recognise the power that social media can afford them. Either that or they simply don’t have the time or know-how to integrate social media into their marketing strategy.

Customers now expect immediate access to brands. With the average adult in the UK checking Facebook 14 times per day, it’s clear that these consumers are seeking a connection. If you have little or no social media presence these buyers have little access to your goods or services. Some recent research has shown that 69% of people now use social media platforms as a way of obtaining information or customer service with more and more consumers opting for social media rather than via phone.

Having an up-to-date social media presence will help your website’s SEO. Social media platforms are now ranked in search engines. Without having regular posts, you are missing out on optimisation.

Customer loyalty is everything. If a customer is happy with your service or product they want to tell their friends. By having consistent social media activity you not only help to influence repeat custom but you empower your existing clients with the perfect tool to share your content with their friends & colleagues.

Social media marketing takes a lot of effort however if done right will drive value to your business.

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About the Author

With over 20 years experience in fast-paced and often challenging marketing environments, Dan has established himself as a highly successful digital marketer specialising in social media marketing and brand engagement. He is a creative and ambitious individual having proven his ability to both develop and execute marketing strategies within the UK, Europe and the USA producing tangible results. Learn more