The Impact of Social Media on the Environment

By Dan Adams | Uncategorized

Managing Director, Dan Adams caught up with Michael Gove MP – Secretary of State for Environment, Food & Rural Affairs this morning to discuss the environmental impact of social media in society.

It would be ludicrous to suggest that the devices which we use to access social media don’t come with their own carbon footprint but the platforms themselves appear to be greener than you’d think. That said, we must first of all bear in mind that there is a huge infrastructure required to provide access to those platforms, which include data centres, internet routers and satellites along with the hardware and software that enables the mobile internet.

Social media is a fantastic tool for the general public to use as a platform in which to engage in discussions with the government as well as corporations to air views and impact on decisions that affect our communities either at a local or global level. One such example of this is Hugh Fearnley-Whittingstall’s current campaign  to reduce the amount of plastic waste. Running alongside his BBC 1 documentary ‘War on Plastic’, the hashtag #WaronPlastic is now generating in excess of 3000 tweets per day. With the average Twitter user having 707 followers gives this hashtag an estimated reach of over 2 million per day!

It is clear that platforms such as Facebook, Twitter & Linkedin have revolutionised the way in which we communicate, but moreover created the ability to effect change through collective crowd action. Through making use of public tension to demand change via social media is now quite the norm when creating effective environmental campaigns.

If you’re using social media to change such a huge issue like environmentalism remember that simply using a hashtag isn’t always going to be enough. To gain real momentum you need to retweet that hashtag from other users and then physically do something about it. This could be adjusting your habits or leading a community event to get others involved and talking about the issue.


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About the Author

With over 20 years experience in fast-paced and often challenging marketing environments, Dan has established himself as a highly successful digital marketer specialising in social media marketing and brand engagement. He is a creative and ambitious individual having proven his ability to both develop and execute marketing strategies within the UK, Europe and the USA producing tangible results. Learn more