Announcing the news, Twitter said “the current character limit was a major cause of frustration for some users”. Whilst this new limit is in beta test with the selected few, users will be able to send tweets with a new limit of 280 characters. If you haven’t been one of those chosen you will still be able to see and interact with longer tweets as you usually would.
Twitter’s product manager, Aliza Rosen continued “Although we feel confident about our data and the positive impact this change will have, we want to try it out with a small group of people before we make a decision to launch to everyone”
Twitter’s iconic 140 character count has been a feature for over 10 years and will see a huge change for those who have been used to finding creative ways to fit their thoughts in to the count.
Whilst the change will affect the majority of language, it’s understood that users in Japanese, Chinese & Korean languages will not be affected as these languages are designed in a way that already allows speakers to “convey about double the amount of information in one character as you can in many other languages,” Rosen continued.
As for us, @conquestsocial is not one of the privileged few. So for now you’ll still see us cramming tweets in to 140 characters.
With over 20 years experience in fast-paced and often challenging marketing environments, Dan has established himself as a highly successful digital marketer specialising in social media marketing and brand engagement. He is a creative and ambitious individual having proven his ability to both develop and execute marketing strategies within the UK, Europe and the USA producing tangible results. Learn more